About Us
Harbman World Food is an international import and distribution company based in Helsingborg, Sweden.
With decades of experience in the fresh fruit and vegetable sector, we connect trusted growers from around the world with the most demanding markets in Scandinavia.
The story of Harbman World Food began generations ago. Our founder, Ibrahim El Kahwi, grew up in a family where the art of trading fruits and vegetables was passed down from father to son — rooted in tradition and passion.
Established in 2006, Harbman World Food has always maintained its core values of trust, honesty, and quality in every step of its journey. Today we stand as a trusted brand with global trading experience, a wide network of producers, and a strong logistics infrastructure that delivers freshness directly to the Scandinavian market.
To be Scandinavia's most reliable, innovative and dynamic fresh produce supplier.
We bring together the world's best producers with Scandinavia's most demanding customers — building bridges of trust, freshness, and taste.
Founded in 2006, Harbman World Food has continuously upheld the principles of trust, integrity, and quality in everything we do. Through our global trading experience and wide sourcing network, we proudly bring the finest products from around the world to the heart of Scandinavia.
For us, this is not just a business — it's a new story every day. Each day, we unite the hard work of producers with the trust of our customers.
Deliver the freshest, highest-quality, most competitively priced products — directly from the source to the customer.
By eliminating unnecessary intermediaries, we ensure an efficient, transparent, and reliable supply chain.
With the experience and global connections we've built since 2006, we guarantee quality, speed, and reliability in every delivery.
We don't just sell fruits and vegetables — we bring a new story from around the world every day.
Our Story
Three generations in fresh produce, one family company.
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Generations ago
Family Roots
The art of trading fruits and vegetables is passed down from father to son — rooted in tradition and passion.
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2006
Harbman Founded
Ibrahim El Kahwi establishes Harbman World Food AB in Helsingborg, Sweden — the gateway to the Nordic produce market.
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Today
Global Reach
A trusted brand with global trading experience, a wide producer network, and a logistics infrastructure delivering freshness across Scandinavia.
The principles behind every box we ship.
Six commitments that shape how we work with growers, customers, and the produce itself.
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01
Trust & Integrity
Trust is the foundation of Harbman World Food. We maintain open, honest, and transparent communication with our producers, customers, and partners. For us, business is not just about trade — it is about building long-term relationships based on trust.
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02
Quality & Freshness
Freshness defines who we are. Every product undergoes quality control before reaching the customer. Our goal is to deliver only the most natural, flavourful, and reliable products to every table. Quality is our promise — freshness is our signature.
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03
Experience & Passion
We carry the legacy of a family that has been in this profession for three generations. Our founder, Ibrahim El Kahwi, grew up in the fruit and vegetable world, gaining first-hand experience in food, logistics, and trade. We bring not only experience but also passion into everything we do.
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04
Customer Satisfaction
Our customers' success is our success. Every order is a responsibility, every delivery a promise. We strive every day to understand our clients' needs and exceed their expectations.
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05
Flexibility & Solutions
For us, no request is impossible. Whatever the customer wants, we find it. Thanks to our global network of growers, we can provide tailor-made solutions for any demand.
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06
Sustainability & Respect
We value nature, people, and the effort behind every product. We support environmentally friendly practices, work with responsible producers, and minimize waste throughout our supply chain.